Are Millennials in the Market for Luxury Vehicles?
When it’s time to sell your supercar, it helps to be knowledgeable about your target demographic. But newer generations are a slippery bunch, with changing circumstances and priorities. Are millennials in the market for luxury vehicles? As you’ll find out here, they’re beginning to appreciate high-end cars, but not necessarily to buy.
Coming Into Money
Millennials are starting to come into money. We care, of course, because millennials are halfway up the corporate ladder. They’re cashing in on stock options and inheriting family money. As they start to feel more successful, they won’t be immune to the trappings of wealth. While they’re fans of electric cars and watch Tesla’s every move, they’re also gravitating to other luxury brands, such as Lexus, Jaguar, Cadillac, and Acura.
The Pandemic Effect
Millennials have a reputation for prioritizing the environment, and up to now, they’ve defaulted to public transportation when possible. That changed with the pandemic, though. Trains and subways are less attractive now since one wayward sneeze can potentially land you in the hospital. So, luxury automakers hope that the momentum will sway millennials to their offerings with technological bells and whistles.
The Appeal of Leasing
Here’s the rub. This generation loves to lease. It makes sense—these people have grown up trading in their smartphones every few years for the latest technology. When they lease vehicles, they get to follow a similar schedule. A lease means they don’t need to make a long-term commitment and have the chance to upgrade every two to three years.
Don’t Want to DIY
Millennials like to lease for another reason, too—they don’t want to take care of stuff. They’re not interested in learning how to maintain a car or sticking with a car long enough to deal with significant repairs. They don’t want to worry about oil changes, and they certainly don’t have the patience to learn to shift. That means if you’re trying to sell your Lamborghini , millennials are probably not going to help you out.
If millennials aren’t in the market for luxury vehicles , who is? Nahas Motorcars is. We’re always interested in high-end, exotic automobiles and can give you a quote almost immediately. That means no games, no waiting, no playing text-tag with noncommittal millennials. We even come to you wherever you are in the country for an inspection and an on-the-spot offer. If you’re ready to sell, save yourself some time and aggravation and contact us for more information.